English Conversation -Meeting with Dealers

Improve English Speaking through everyday conversation at meeting with dealers.
I have written a detailed book English conversation for all occasions, to learn English as Foreign Language.
This tutorial English Conversation -Meeting with Dealers has been prepared from my well known book English conversation for all occasions, which I wrote for Indian students to improve everyday conversation..
English Conversation for All Occasions is a unique book of its kind, specially written to help Indian student. A quick look at the titles of the lessons would convince the reader that the book has been prepared by visualizing all types of situational conversations which may confront any man or woman in his daily activities. Whether one converses with his family members or moves about to mix in society, he will not feel tongue-tied for want of appropriate words or expressions. In a post office or barber’s shop, at a hotel or taxi stand, every person who has read this book, will be able to speak in English fluently and with confidence.
Good knowledge and satisfactory conversation drill is important in English speaking. This Tutorial would not only prove an asset to the reader in his daily life, but also on special occasions like interviews for jobs, etc. He would be able to face the interviewers with equanimity and confidence.
All the lessons have been designed in a programmed fashion. Word-meanings, Phrases and exercises have been added at the end of every lesson to help the students master the topics.
All the lesson should be read along, not once but many times, so that the conversation comes easy to the reader when he faces real life situations. The author would feel rewarded for his labours if the book helps men and women become social relations
This Tutoial should help all those readers who find difficulty in speaking fluent English. This will be completed in 45 lessons.
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Niren sen has been given the task of persuading big dealers to lift more stocks of the new brand Citu of light bulbs and fluorescent light tubes. Niren visits a big wholesaler “Bagiram and sons” in old Delhi.

Niren Mr.Bagiram! Good morning Sir. I am Niren
Niren Sen from Technical Sales.
Mr.Bagiram Yes, yes. Good morning sen sahib. What can we do for you? Some other gentleman from your company with another dealer had come last week and we had conversations with him.. I forgot his name.
Niren That must have been Mr.Verma with a member of dealers association (taking out his visiting card and handing it over to Mr.Bagiram). I am in the marketing division of Technical sales.
Mr.Bagiram I see. Does your company make this brand citu?
Niren Yes Sir, I came along to find out from the dealers , as to what they think of our products. I value your opinion and advice very highly since you are the most reputed dealer in this line, Mr.Bagiram.
Mr.Bagiram Kind of you to say so. Sen Sahib. We are just ordinary businessmen.
Niren And what do you think of our products as a dealer.
Mr. Bagiram They are all right, I would say. We bought 200 bulbs and 100 tubes from you. We are proud of our dealership of your products.
Niren Have you sold those products?
Mr.Bagiram I don’t know. Let me find out from showroom. (shouting to somebody in the showroom) Sharmaji how many pieces are left of brand citu? 50 bulbs and 50 tubes left over? All right, thank you for the Sales Report.
Niren How many bulbs and tubes of our brand, can you sell in a week? Can we make you a firm delivery order for 300 tubes and 500 bulbs every week? We also wish to invite you for a sales meeting for the sales target of new dealers.
In the meeting in the office of Niren
Mr.Bagiram I cannot make any definite commitment to you. Sahib, I have not yet sold out what I got from you last week, leave aside increasing the order.
Niren How are the other brands selling?
Mr.Bagiram Very well, Sen Sahib. Brand LITE is selling like hot cakes.
Niren How many bulbs and tubes of brand Lite do you sell in a week?
Mr. Bagiram We sell more than 1500 to 2000 pieces.
Niren They why is it that our brand citu is not selling so well?
Mr.Bagiram Your product is new. Most of the customers do not know about it as yet. People like to buy the popular brands they already know about.
Niren You mean that we should do more publicity to build our brand?
Mr.Bagiram Yes, I suppose so. You can advertise in Radio ,Tv, Internet.
Niren I have some counter displays with me. Would you display these in your showroom?
Mr.Bagiram Sen Sahib, we have hardly any space in our showroom . Sen. Sahib, we make hardly any profit from selling your brand. I wish to have conversation about the profit. We get only 10 Paise on every bulb we sell made by your company.You must increase our commission to 50 paise..
Niren How much dealer’s profit do the other companies give you?
Mr.Bagiram I cannot tell you that in this sales meeting..
Niren Well, suppose we were to raise the dealer’s margin to 25 paise per bulb, then how would that be?
Mr.Bagiram That is not much really. Anyway, I’ll try to push your goods. But everything depends on the quality of the goods, you see.
Niren Our quality is better than other brands. Actually, Mr.Bagiram, everything depends upon your giving a good impression of our product to the customers.
Mr.Bagiram Sen Sahib, you are only flattering me. I am only an ordinary dealer. What can I do if the other brands are better known. I tell you what? Why don’t you send personal letters to all the big electrical contractors with promotional material likecalendars and desk diaries, etc?
You also give me some free giveaways for distribution to customers.
Niren Right, we’ll do that. Mr.Bagiram, why not have lunch together tomorrow, then we can discuss this matter of larger orders from you.
Mr.Bagiram You are taking too much trouble. Anyway tomorrow I am busy, but day after tomorrow will be all right.
Niren Right. I’ll meet you at the restaurant near cinema at 1o’clock day after tomorrow.
Mr.Bagiram And another thing, Mr.Sen You should ensure that your deliveries of stocks are made by Friday mornings.
Niren Does that make a difference?
Mr.Bagiram In our experience the largest sales are made over the weekends.
Niren Oh I see. Thank you very much for the information. I’ll see to it that you got the deliveries before the weekend. Thank you and a good day to you Mr.Bagiram.

(B) Meanings

persuade to convince by argument
to lift to take up
reputed well known
delivery distribution at fixed times
selling like hot cakes selling very fast
publicity to make known, advertising
display to show off
worth while profitable
margin extra amount, difference between cost and selling price

(C) Study the following response

1 I don’t see why such a fuss should be made about the dealers
Response- The dealers are a very important link in the chain of selling. More often than not, an individual does not have a fixed or clear idea dealer about the qualities of a product, specially a technical one. A customer asks:” Give me best brand of …………” In such a situation, it is up to dealer to sell which ever brand he likes. Even to experienced buyers, the shopkeeper can recommend a particular brand. The manufacturing company cannot have their salesman at every point. So, it is the dealer who has to act as the salesman of the manufacturer. Therefore, it is very important to win over the dealers.

2 What is meant by dealer’s incentive?
Response- A dealer has to be persuaded to help the sale of the manufacturer’s product. In deed, why should the dealer keep a product at all, unless he makes a profit? Hence, an incentive is offered to the dealers. So that they stock and sell the manufacturer’s product. These incentives are in the form of a profit margin. This means that, say, the market price of a bulb is Rs 2/- the dealer will buy it from the company at a price of Rs.1.80. Then twenty paise saved on the sale price of each bulb is the dealer’s margin. Manufacturers may offer other forms of concessions to dealers.

(D) Make suitable responses

1 What was Niren trying to find out from Mr.Bagiram?
Response ____________________________________
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2 What were Mr.Bagiram’s suggestion to boost the sales of brand N?
Response ____________________________________
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3 what concessions did Niren make to Mr.Bagiram? What other method did Niren apply to win over Mr.Bagiram?
Response ____________________________________
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